The success of the video game industry has led some to suggest that the games could be used as part of a program of financial education. In principle, video games could help people see their financial lives as a part of a business that generates income. The most active producer of such video games is the Boston-based non-profit corporation, Commonwealth, formerly Doorway to Dreams whose fund was initially established by Peter Tufano, now Dean of the Business School at Oxford University in the United Kingdom.
As noted in a 2012 evaluation by the think-tank, Rand Corporation, the two primary educational video games of Bite Club and Farm Blitz were successful at engaging consumers in playing the videogames.
In addition, when the Farm Blitz story of running a farm (growing lettuce but keeping it away from predatory rabbits) was shown to members of the U.S. Army, there was a 60 percent increase in request for information about emergency funds and a three percent increase in the purchase of a U.S. savings bond.